Show rates, follow-up systems, appointment conversion, and real seminar ROI. Written by an advisor who runs dinner seminars for his own practice.
$13,276 all in for two nights. What that becomes per registration, per household in the room, per appointment, and per client, and why the per-campaign number is the least useful one.
See the math →LeadJig is two things wearing one login: a marketing service and a tracking layer. Which alternative makes sense depends entirely on which half is failing you. A map from someone who uses it daily.
See the map →Registration is a maybe. Confirmation is a plan. The step-by-step sequence that turned 106 registrations into 64 confirmations and 59 households at dinner, and why the middle number runs the whole night.
Run the sequence →Five sends from registration to dinner night, with copy you can adapt for each one, the reply-handling rules, and the invisible character mistake that triples your texting bill.
Steal the templates →4 clients on $13,276 in campaign cost is $3,319 per client. Why that is the only seminar number that matters, how it compares to first-year revenue, and the three levers that move it.
See the number →Their dashboard measures registrations because registrations are what they sell. Five numbers it will never show you, why cost per registration flatters everyone, and the questions to ask about who owns your data.
See what's missing →A 26% cancellation rate is normal. Losing those households is not. What a cancellation actually costs in expected revenue, the four reasons people really cancel, and the sequence that brings them back.
Run the recovery →The dinner is the deadline, not the event. The day-by-day sequence I run after every seminar, from the night-of notes to the two-week call, and why it works per household instead of per name.
Steal the sequence →What percent of attendees should book, how many appointments actually happen, and how many become clients. Real ratios from a real campaign, and what moves each one.
See the benchmarks →One in ten registrations in my last campaign was a serial free-dinner collector. How to catch the pattern at registration, what a wasted seat really costs, and when to let one in anyway.
Read the field guide →I ran my seminars on spreadsheets for years. The five specific failure points, when a spreadsheet is honestly still fine, and the one-minute test that tells you if you've outgrown it.
Take the test →106 registrations, 59 households, 35 appointments, 4 clients, $78,023 gross on $13,276 in costs. Every number from a real May 2026 campaign, published to the dollar, and still climbing.
See the numbers →Marketers quote 70-80%. Reality at volume is closer to 50%. Both can be true, because show rate is three different numbers. Here are all three from a real campaign, and the one that actually matters.
Read the breakdown →I use LeadJig for my own dinner seminars, campaign after campaign. An honest review from the inside: where it genuinely delivers, where the tracking falls short, and how I run everything after the event.
Read the review →I used Track That Seminar before building my own. What it does genuinely well, where it stops, and how to decide whether you need a scoreboard or an operating system.
Read the comparison →The eight capabilities that matter, the questions to ask any vendor, and where spreadsheets break. The checklist I wish someone had handed me before I built my own system.
Read the guide →